The Pure Performance Golf Labs Learning Center can educate you about the entire customized club fitting and club building process. We are experts in the industry and love to share our resources and knowledge about how custom clubs will improve your game. View the glossary below, call us 8:30-5:30 Monday through Friday or drop in at our state-of-the-art club fitting studio to learn more.
Frequently beginner or amateur golfers use clubs which are not correctly sized for their bodies or individual swing patterns. This makes the game of golf even more challenging and often results in frustration and stress. Pure Performance Golf Labs ensures your custom golf clubs are perfect for you. We measure and evaluate club length, shaft stiffness, swing weight, swing speed, club loft, club lie angle and so much more.
Pure Performance Golf Labs custom measurements include height, posture and arm length to ensure a perfect club that swing consistently with solid ball contact.
Club Lie Angle
The club lie angle refers to the vertical face of the club head. This is a custom measurement with your height, arm length and specific swing factored into the equation. Custom club fitting by Pure Performance Golf Labs will help correct too flat or too upright lie angles vastly improving both distance and accuracy.
Club loft is the angle of the clubface which directly affects the distance and flight pattern when the ball is struck. During your Pure Performance Golf Lab club fitting session, the loft of each of your clubs will be measured prior to taking your launch readings. Our expert fitter will be able to determine the exact ideal loft for your clubs for maximum accuracy and distance.
Shaft stiffness is the ability of the club shaft to bend or flex when force is applied. Our professional club-fitter will recommend the ideal shaft for you based on swing speed and tempo. Pure Professional Golf Labs has the latest in shaft technology and a range of shafts with graphite, steel and composite blends. Your unique swing will determine your own ideal shaft.
Swing weight is a term which describes how the weight of the club feels when you swing it. It is also a balance of measurement which describes “…the degree to which the club balances toward the clubhead.”
Our Pure Performance Golf Labs expert fitter can customize your clubs to find the optimum swing weight for your individual swing. We do this by changing grips, clubheads, and shafts and adding different fill materials inside shafts and club heads. Sometimes clubs feel too heavy or too light and this negatively affects performance. You will find your custom clubs are ‘just right’!
At Pure Performance Golf Labs we are TRACKMAN ™ certified professionals. TRACKMAN ™ is the #1 golf ball and club data measuring tool in the World. We can get instant feedback on club path, face angle, angle of attack and much more! Below is a glossary of data parameters that are measured by TRACKMAN ™. This glossary is courtesy of TRACKMAN.
The speed of the center of the clubface at impact (first
contact with the ball)
The vertical (up-down) angle at which the club head
is moving at impact. Positive means hitting up on the ball, while
negative means hitting down on the ball
The horizontal (left-right) angle at which the club head
is moving at impact. Positive means to the right (inside-out for a
right hand golfer), negative means to the left (outside-in for a right
The loft (angle) of the part of the club that makes
impact with and influences initial direction of the ball, relative to
vertical (vertical = zero degrees)
The angle of the part of the club that makes impact
with and influences initial direct of the ball, relative to the target
line (left-right). Positive means to the right (open relative to target
for right hand player), negative means to the left (closed relative to
target for right hand player)
The difference between dynamic loft and attack angle.
The spin loft is related to the static loft of the club, however shaft
flex and hands leading or lagging the clubhead will alter this.
Swing plane (formerly vertical swing plane)
A measure of how vertical the swing is, where a high value represents a very up and
down (steep) swing plane and a low value a relatively flat (to the
ground) arc. More technically, it is the angle made between the
ground and the plane of club head trajectory at the bottom of the
Swing direction (formerly horizontal swing plane)
The orientation of the swing arc, relative to the target line, where positive
means to the right, negative means to the left. More technically, it
is the horizontal direction the club head is traveling in at the bottom
of the swing arc
The ball’s initial velocity
The ratio ‘ball speed divided by club speed’, which describes the efficiency of impact. Note that the smash factor depends on the spin loft and impact location, where the lower the spin
loft the higher the smash factor and the more centered the impact
the higher the smash factor
Launch angle (formerly vertical launch angle)
The ball’s initial
vertical angle relative to ground (horizon) level
Launch direction (formerly horizontal launch angle)
The initial direction of the ball relative to target line. Positive means to the
right, negative means to the left
How many times the ball rotates per minute when leaving the club face. This is independent of the orientation of the spin
axis. Note that the spin rate drops during ball flight – typically 4%
for each second
As the ball spins around an axis, the measure of axial
tilt. Positive means the axis is tilted to the right (thus resulting in a
fade or slice for a right handed golfer), negative means the axis is
tilted to the left (thus resulting in a draw or hook for a right handed
The apex point of the ball flight, measured relative to the
height of the starting/launch position of the ball
Carry: how far the ball travels in the air. The number reported is
carry “flat,” meaning how far the ball would carry if the ground were
perfectly flat relative to where the ball was launched from
How far off-line the ball lands relative to the target line (right
or left carry). Similar to carry, this is side “flat,” meaning how far the
ball would land off-target if the ground were perfectly flat relative to
where the ball was launched from
The sum of measured carry “flat” distance plus calculated
bounce and roll. The calculated bounce and roll model depends on
three parameters measured by TrackMan: landing angle, landing
spin rate, and landing speed
How far off-line the ball ends up, after calculated bounce
and roll, relative to the target line (right or left). This is reported
“flat,” meaning how far the ball would end up off-line if the ground
were perfectly flat relative to where the ball was launched from
Landing angle: descent angle of the ball as it lands (carry “flat”
landing point), measured relative to ground level
Distance at which TrackMan last recoded data. If the
range is sloping upwards last data should be shorter than carry
“flat,” if the range is sloping downwards and the TrackMan radar
has a line-of-sight to the landing area last data should be longer
than carry “flat”
Hang time (formerly flight time)
Elapsed time from impact to
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